WHY catalogs still work today ↓
”WHY do catalogs still work in this crazy, omni-channel world!Chief Marketing Officer↓
Catalogs Create Desire
Catalogs have the space and freedom to tell a story, share a lifestyle and create desire. Haptic research proves that the “hands-on” experience creates a sense of ownership, and ultimately, a strong shopping experience. When executed well, catalogs DISRUPT, DELIGHT and DRIVE response. And, according to recent research, ALL ages love receiving and browsing catalogs if they have a strong, differentiated merchandise concept and a story to tell.
Catalog Buyers Deliver Stronger ROI
Multiple brands have proven that catalog shoppers are more loyal and ultimately have a stronger lifetime value, providing a higher return on investment. And, catalog customers tend to have a higher average order. Because catalogs allow for tracking results, a brand can target the right customer (and prospect), at the right time with the right offer, guaranteeing the strongest results.
Catalogs Provide 'Offering' Intelligence
Using merchandise analysis, transactional data and the known rules of catalog design, catalogs provide the opportunity to effectively introduce new categories, expand on winning products or services, increase the average order value, position key price points and represent multiple categories… all while still driving the customer online to find out more.
Catalogs Drive Action
For many brands, catalogs have proven to be the No. 1 driver to both websites and retail stores. Why is this? A catalog is a disruptive marketing tool, delivered into the hands of a targeted audience. Furthermore, a catalog also drives social activities, strengthening the relationship with the brand. And the best news? According to InternetRetailing, consumers who shop multiple channels will spend 82% more on each transaction than those who only shop in store.
Catalogs are Scalable
Catalogs, as a part of your marketing mix, can be scaled to achieve growth goals. With a solid customer segmentation strategy, access to affordable prospect names along with the testing of offers, merchandise and creative messaging, a brand can easily anticipate return on investment and build a program of growth or profitability (or a combination of both).